BrightPath Learning Centre – Local Awareness & Enrollment Drive

Overview

A targeted 3-month campaign designed to fill 85% of available seats before the start of the academic term. By combining precise social media targeting, conversion-focused web design, and community engagement, we built a pipeline of qualified leads ready to enroll.

Objective

Boost local awareness and drive enrollments for BrightPath’s programs in a competitive education market.

Challenges

• Limited local brand recognition compared to larger competitors

• Short enrollment window before term start

• Need to engage both parents and community stakeholders

Approach

1. Paid Social Campaigns

   • Developed Facebook and Instagram ad creatives highlighting BrightPath’s unique learning environment.

   • Geo-targeted campaigns within a set radius to maximize local impressions.

2. Optimized Landing Page

   • Designed for mobile-first performance with clear CTAs and easy inquiry forms.

   • Integrated tracking for ad-to-form conversion monitoring.

3. Community Event Coverage

   • Captured and shared photos/videos from local events to humanize the brand and create shareable content.

   • Boosted organic reach through local partnerships.

   
   

Results

• +120% increase in social impressions over baseline

• +60% lift in landing page conversion rate

• 85% seat capacity reached ahead of target date

• Strengthened local recognition and trust through visible community presence

Key Deliverables

• Facebook/Instagram ad suite (image & video)

• Custom landing page with analytics integration

• Event coverage package (photos + reels)