TAUlab – Real-Time Visibility Campaign

Overview

We positioned TAUlab’s real-time asset-tracking solutions in front of high-intent operations teams through a dual LinkedIn and web funnel strategy. The campaign was built to generate qualified demo requests while establishing TAUlab as a leader in logistics visibility.

Objective

Increase awareness and conversions in the B2B logistics and supply chain sector, with a focus on decision-makers who manage high-value asset movement.

Challenges

• Niche audience with long sales cycles.

• Low baseline awareness outside existing client network.

• Need for technical messaging that still feels approachable.

Approach

1. LinkedIn Targeting & Ad Suite

   • Narrowed targeting to roles like Operations Directors, Fleet Managers, and Supply Chain VPs.

   • Developed ad variations featuring ROI-focused messaging and live product screenshots.

2. Lead Capture Funnel

   • Dedicated landing page with gated “Visibility Playbook” PDF download to build trust before pitching demos.

   • Integrated CRM to follow up with warm leads via email sequences.

3. Content & Thought Leadership

   • Published LinkedIn articles and short-form videos positioning TAUlab executives as industry experts.

   • Leveraged organic engagement to improve paid ad relevance scores and lower CPC.

   
   

Key Deliverables

• LinkedIn ad creative & copy set.

• B2B lead-capture landing page.

• Thought leadership content plan & execution.